Posts by Valerie Friedlander

Growing up we learn to follow the rules, hustle to create success, if we make enough money we’ll be happy and valuable… Most of these stories are rooted in toxic systems that reinforce harmful ways of engaging money and people. This doesn’t make money bad. There are ways to create a sustainable business that allows…

Money is a topic we are obsessed with in this society. It’s incredibly sensitive, so we rarely talk about it directly. Yet we’re constantly surrounded by conversations related to it. Part of the reason is that there is a great deal of shame surrounding it – mostly in not having it, though for some there’s…

We’re taught from a young age to look toward the future. That life really begins once something in the future happens, such as once you become the person you’re going to be when you grow up. The problem is that this sets us up in a pattern of chasing, not having. Many clients come to…

There are tons of books all about creating an ideal day or how to start your day so that you set yourself up for success. The problem with all these strategies is that they often tell you to do things that may not fit YOU and instead leave you feeling more frustrated and less productive.…

Have you ever really wanted to do something simple yet kept not doing it? The woman in this session came to me because she wanted to write a book and she couldn’t figure out why she wasn’t. All her natural obstacles were gone, and she had the perfect conditions for finally doing it: stable income,…

You can follow all the strategies but ultimately, success is multi-faceted and can only be defined by you. Yet authenticity is vulnerable and comes with greater risk, especially for people who are marginalized in our society. Stepping into greater alignment with your true identity involves letting go of pieces of your life that you were…

Toxic positivity is a hot topic right now because the growing awareness of its presence in the health and wellness industry. It’s used as a way to spoof life coaching in the media and I’ve even had someone at a networking event assume I’d agree that a positive attitude would cure illnesses such as Covid.…

A single woman in her early 40’s who loves to sing, dance, craft, and cook was contemplating starting a business in performance until the Coronapocolypse began. She’s trying to use this time now for introspection and personal development while also balancing a fulfilling but low-paying day job with paying student loans and renovating a house. She…

How much do you trust yourself to make decisions? As women, we especially are taught in both subtle and not so subtle ways not to trust ourselves. We are given messages over and over again that we don’t know enough, that we don’t do enough, that we aren’t enough. (Then, when we ARE true to…

This gifted intuitive is tired of just “getting by” in a job she doesn’t feel spiritually or emotionally fulfilled by. She recently became certified as a crystal practitioner and is working toward a tarot certification and wants to start a business but struggles to believe she really can. As a recovering alcoholic she’s done a…